What are the six must-have shots in a Branding Photography Session?

What are the six must-have shots in a Branding Photography Session?

Using a framework to tell your business story

what are the six categories for a branding photo session

You’re a small business owner looking for a library of visual content to use on your website, social media pages and marketing newsletters.

How do you make sure you have enough variety to fit all these categories?

If we work together, I’ll use my Branding Framework to ensure your complete story is shown. Visuals and definitions are below. 

establishing shot example

  • ESTABLISHING SHOT: Images that set up the context for your business. Usually a wide angle that sets the scene.

environmental portrait example

  • ENVIRONMENTAL PORTRAIT: Images that show the subject’s work and nearby surroundings – with more focus on the individual.detail shot example
  • DETAIL SHOT: Close-up shots that focus on tools or props.

close-up headshot example

  • CLOSE-UP HEADSHOT: What I call the “LinkedIn shot” – just a simple image of a person’s face and upper body

action shot example

  • ACTION SHOT: Images that show a person at work. Tends to be more candid than posed.

personality shot example

  • PERSONALITY SHOT: More creative and playful imagery that showcase a business owner’s character.

These are the six categories I like to include in every Standard and Premium Branding Photo Session.

When planning your Branding Photo Session, we’ll work together to create a shot list that includes all of these categories.

These images were taken for Tyrone A/C & Heating.

Intersted in a Branding photo session?

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They look for potential clients in the construction industry: Architects, Builders, General Contractors & Homeowners.
They specialize in custom residentials, offering a wide variety of textures, smooth finishes and hand made textures.
For Castillo Drywall’s branding session, we met at a beautiful house under contstruction in West Austin. The focus of their session was to show:
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Please check out some of my favorite images from this session below and contact me if you’d like to book your own branding photo session for your business.

1. What prompted you to have this photo session? We wanted to show our drywall work as an art to our clients. We also wanted to show how we deliver exceptional customer service and professional craftsmanship. 

2. How did you choose your location for your session?We selected this beautiful house to showcase the Austin area which is growing and custom residentials which are in demand for new residents.

This project offers a smooth finish and nice natural light. These options are also very trendy.

3. What advice would you give to others planning a similar photo session? I would recommend to be prepared with tools, outfits (show your business logo) and any equipment than can show the business or industry you’re in.

4. Anything else you’d like to add? We had a great experience, very friendly environment and easy instructions for the photo shoot. 

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thm_2021_Clare_S_011
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